About PRIMERO Crystals®

PRIMERO Crystals® is a distinguished brand in the world of luxury crystals, celebrated for exceptional quality and dazzling brilliance. Representing long-known Austrian crystals of the highest quality, PRIMERO Crystals® has quickly become a leading name in the crystal industry. 


Crafted in Austria, PRIMERO Crystals® exemplify superior Austrian quality and craftsmanship. The lead-free* composition (containing no more than 0.009% lead) underscores our commitment to quality and safety. This meticulous attention to detail guarantees not only exceptional aesthetics but also a product that is safe and environmentally conscious. Each crystal is produced with a steadfast commitment to the highest environmental and social standards, reflecting our dedication to responsible production and sustainability.

Premium Austrian Crystals

PRIMERO Crystals® offers an exclusive product line featuring a diverse array of shapes, colors, and sizes, catering to various design needs and preferences. From exquisite jewelry and haute couture fashion to creative textile embellishments and intricate crafts, our crystals provide endless possibilities. To stay ahead of the curve, we continually advance with bi-annual innovation launches, introducing new designs and technological innovations. This ongoing commitment to innovation ensures that PRIMERO Crystals® remains at the forefront of the industry, consistently providing fresh and exciting options for designers and consumers alike.


Beyond the renowned crystals, PRIMERO Zirconia offers an even more luxurious alternative. Esteemed for its elegance and durability, PRIMERO Zirconia ranks among the finest quality zirconia on the market. Possessing properties nearly identical to diamonds, it exudes unmatched brilliance and can withstand extremely high temperatures, allowing it to be set like genuine diamonds. This exceptional product is ideal for jewelers seeking sophistication and enduring beauty in everyday wear.


Choose PRIMERO Crystals® and experience the unparalleled Austrian quality and craftsmanship that distinguish our brand in the luxury crystal market.